Marketing Specialist

Marketing Communications Specialist


A critical member of the Marketing team, the Marketing Specialist is responsible for developing and executing marketing communications plans and driving activities across all customer touch points, including branding, corporate messaging, lead generation campaigns, industry events, and sales and marketing collateral, in order to drive aggressive revenue growth and market recognition. The position will report directly to the CMO.



  • Provides brand management expertise, including Brand Guideline Management (Brand Enforcement)
  • Develops and manages advertising campaigns targeted to our targeted customers, including creation of social media content
  • Maintains corporate website


  • Works with Category Business Managers on the development of annual/seasonal business objectives, detailing and documenting proposed marketing activities to support brand and sales goals.
  • Works with Category Business Managers to identify key business issues as well as unmet customer needs to initiate work streams to address these opportunities
  • Works with other members of the greater marketing team, including Category Business Managers, to determine creative direction, messaging, and collateral for campaign strategy along with setting shared campaign goals
  • Develops and drives events, creative, targeted promotions and lead generation programs (including direct mail), ensuring program goals align with both sales and marketing priorities
  • Leads copy writing and completes artwork review for marketing materials and campaigns to ensure information is accurate, compelling, and aligned with brand guidelines
  • Meets with sales leadership to solicit insights and ultimately secure program buy-in
  • Communicate early and often with the Sales team to ensure that all events & marketing communication plans are understood and that lead follow-up occurs in a timely manner
  • Manages all vendor logistics for marketing activities (e.g. production)
  • Participates in merchandise and store creative decisions as needed or requested
  • Ensures customer mailings and other touch point tests are measurable and successful
  • Develops and manages digital marketing campaigns


  • Identifies KPIs across all campaign initiatives with all relevant marketing programs and channels
  • Manages the budget. Delivery of all marketing activity within agreed budget. Draft quarterly and annual budgets (POS, events, direct mail etc)
  • Collaborates with Category Business Managers and Insights and Analytics on program initiatives to measure and optimize performance against goals


  • Bachelor’s degree in Marketing, Business, Design, or other related field required
  • Familiarity with graphic design programs e.g. Adobe InDesign/Illustrator/Photoshop a plus
  • Interest and desire for designing and creating
  • Working knowledge of traditional marketing, digital & social marketing, content marketing, and advertising strategy
  • Experience in social media technologies and experience with creating unique and interesting content
  • Understanding of all marketing communication vehicles, with a particular strength in messaging, content creation/writing, creative development (POS, POP, direct mail, digital), event management, and lead generation campaigns
  • Must be flexible, possess strong prioritization and time management skills and have the ability to work within a fast-paced, deadline-driven environment.
  • Outstanding organizational skills, detail oriented, and ability to multi-task
  • Experience working with marketing or email automation applications and content management systems a plus.
  • Professional attitude and work style; proactive mindset, high-energy, detail-oriented, and flexible; cooperative, friendly, and helpful attitude with stakeholders and co-workers; ability to work closely with other employees to ensure positive, constructive environment within the department, and throughout the company.
  • Strong project management skills

Application Form

One file only.
100 MB limit.
Allowed types: pdf doc docx.
One file only.
100 MB limit.
Allowed types: pdf doc docx.

Contact Information

(Note: We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions. Hire may be subject to passing a medical examination, and a skills and agility test.) We may refuse to hire relatives of present employees if doing so could result in actual or potential problems in supervision, security, safety, or morale, or if doing so could create conflicts of interest.

Educational Background


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Employment History

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I hereby certify that I have not knowingly withheld any information that might adversely affect my chances for employment and that the answers given by me are true and correct to the best of my knowledge. I further certify that I, the undersigned applicant, have personally completed this application. I understand that any omission or misstatement of material fact on this application or on any document used to secure employment shall be grounds for rejection of this application or for immediate discharge if I am employed, regardless of the time elapsed before discovery.
I hereby authorize Central Valley to thoroughly investigate my references, work record, education and other matters related to my suitability for employment unless otherwise specified above. I further, authorize the references I have listed to disclose to the company any and all letters, reports and other information related to my work records, without giving me prior notice of such disclosure. In addition, I hereby release the Company, my former employers and all other persons, corporations, partnerships and associations from any and all claims, demands or liabilities arising out of or in any way related to such investigation or disclosure.
I understand that nothing contained in the application, or conveyed during any interview which may be granted or during my employment, if hired, is intended to create an employment contract between me and the Company. In addition, I understand and agree that if I am employed, my employment is for no definite or determinable period and may be terminated at any time, with or without prior notice, at the option of either myself or the Company, and that no promises or representations contrary to the foregoing are binding on the company unless made in writing and signed by me and the Company's designated representative.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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